Archive for the ‘Close Proximity Signage (CPS)’ Category

Close Proximity Signage (CPS)

Thursday, December 10th, 2009

How many times do you see large format LCD screens positioned high up or away from products being promoted? Clearly the aim is to broadcast to as wide an audience as possible. However, how effective are they are at influencing purchase decisions, when screens are difficult to see, have no relevance to products in the immediate locality or are simply perceived as TV advertising.
Close Proximity Signage is designed to be placed directly at the point of purchase using high impact screens that are easy to see, grab the audiences attention, increase awareness and influence purchase decisions.

Close Proximity Specialist digital screens placed near consumers in high footfall areas that are truly effective at raising awareness of advertised products located close by.

LED ticker
The LED ticker “stands out from the crowd” and is designed to attract the consumers attention. Messages can be seen from long distances, such as breaking news, special offers and waiting times.

LCD display
Inform. Promote. Advertise. Dynamic and visually engaging content that captivates audiences and influences decisions directly at the point of purchase.

“Purchase decisions are made within the first 3 to 5 seconds”

– Locate at the point of purchase
– Grab attention
– Engage consumers
– Influence buying decisions
– Increase sales